Premium European Delicacies from Greece and Latvia to Debut at MIFB Malaysia 2024

Premium products from Greece and Latvia are set to make a grand entrance at the Malaysian International Food & Beverage Trade Fair (MIFB) from 17-19 July 2024. This initiative, part of the “Information Provision and Promotion Measures on Agricultural Products” program under the “Premium European Products” campaign, is led by the National Union of Agricultural Cooperatives of Greece (ETHEAS) and the Latvian Dairy Committee (LDC). The campaign aims to boost the export of exquisite European products into the dynamic Southeast Asian market.

A Taste of Europe

Visitors to MIFB Malaysia can embark on a flavor-filled journey, experiencing the best of Greek and Latvian cuisines at Hall 6 Stand 6609. From Greece, discover 11 Protected Designation of Origin (PDO) products, including olive oils, table olives, dried grapes, saffron, hard cheese, and gum products. PDO is a prestigious European Commission designation for agricultural products and foodstuffs produced, processed, and prepared in a specific geographical area using recognized know-how. From Latvia, savor its finest dairy products, candied fruits, chocolates, confectionery, and salted snacks. These premium exports reflect Europe’s rich cultural heritage and unwavering commitment to quality. 

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About the Campaign 

The “Premium European Products” campaign represents the European Union’s (EU) commitment to safety, quality, and animal welfare. EU regulations are trusted worldwide for their meticulous safety protocols with stringent regulations on pesticide use and hygiene standards in processing facilities, assuring customers that these premium products are safe to consume and of the highest quality.

The “Information Provision and Promotion Measures on Agricultural Products in Canada, Malaysia, and South Korea” program has a fourfold mission to raise awareness of high-quality European offerings; enhance recognition among consumers; drive an increase in consumption; and boost exports under the “Premium European Products” campaign. This program officially began on 1 January 2024, and will be completed on 31 December 2026.

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For more information about the “Premium European Products” campaign, please visit or email us to

Pages dedicated to this program can be found on InstagramFacebook and YouTube@premiumeuropeanproducts.

Notes to Editor

About National Union of Agricultural Cooperatives of Greece (ETHEAS)

Founded by Greece’s leading cooperatives and established by Greek law, ETHEAS is the national coordinating body of Agricultural Cooperatives in Greece. With over 300 member cooperatives representing approximately 80% of Greece’s total agricultural cooperative turnover, ETHEAS aims to foster rural and cooperative development, support and promote its members’ activities domestically and internationally, provide expert opinions on cooperative movement agricultural production and sector development, supervise the dissemination and promotion of cooperative ideas, and serve and educate its members through studies, research projects, and assignments.

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About Latvian Dairy Committee (LDC)

Established in 1995, the Central Union of Latvian Milk Manufacturers (“Latvijas Piensaimnieku Centrālā Savienība”) unites milk producers and focuses on protecting their interests. As a cooperative society with 17 members producing about 80% of Latvia’s industrial milk, LDC advocates for milk manufacturers, ensures the sustainable development of the dairy sector, and represents the collective interests of its members.

About Terroir and Spice

Malaysia Representative Agency for Etheas and LDC.

This Press Release has also been published on VRITIMES

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